Field notes/Shopify Migration

Ecommerce migration should not copy the old leaks.

A migration is a technical move and a buying-journey decision. The new platform should not inherit the same weak hierarchy, trust gaps, and search issues.

Messy legacy product records mapped into a structured Shopify catalog that supports storefront discovery and operations

Shopify MigrationOct 20, 202613 min read

Shopify Product Catalog Cleanup Before Migration: What to Fix Before You Import

BigCommerce to Shopify migration map for custom options URLs and product context

Shopify MigrationSep 2, 202615 min read

BigCommerce to Shopify Migration: Map Custom Options Before Products Lose Buying Context

Shopify Migration guides

8 articles
Oct 20, 2026Shopify MigrationShopify Product Catalog Cleanup Before Migration: What to Fix Before You Import13 minSep 2, 2026Shopify MigrationBigCommerce to Shopify Migration: Map Custom Options Before Products Lose Buying Context15 minAug 27, 2026Shopify MigrationShopify Markets Sends Buyers to the Wrong Country or Currency: What to Check Before Blaming Checkout14 minAug 5, 2026Shopify MigrationB2B on Shopify Without a Separate Wholesale Site: What to Scope Before Migration13 minAug 1, 2026Shopify MigrationShopify Migration Traffic Cliff: What to Protect Before a Platform Switch13 minJul 13, 2026Shopify MigrationShopify Markets SEO Drop: What to Check Before Product Snippets Break11 minJul 3, 2026Shopify MigrationWordPress to Shopify Migration SEO: What to Map Before URLs Change12 minJun 25, 2026Shopify MigrationShopify Migration Without Copying the Same Conversion Leaks6 min

FAQShopify Migration

Useful questions before you rebuild.

What is the biggest migration mistake?

Copying the old site structure exactly, including weak product pages, plugin clutter, unclear navigation, and outdated conversion patterns.

Do redirects matter for ecommerce migration?

Yes. URL mapping and redirects protect important indexed pages, backlinks, product paths, and user journeys.

Should migration include redesign?

Often yes. If the old store is hard to buy from, migration is the right moment to rebuild the page system.

Launch · Redesign · Migration

Want practical direction for your own store?

Answer a few questions. If it looks like a fit, you get a free personal review with what we would do first.

2-minute quiz · your first look by email in a few minutes · no call needed