Case Study — Engelbert 1920
Industry: Luxury Jewelry
Market: International
Platform: Shopify
Services: Website migration, Shopify development, UX optimization
Engelbert 1920
Challenge
Migrating a heritage luxury brand from WordPress to Shopify without losing brand identity, while creating a more scalable and conversion-ready e-commerce foundation.
Solution
A comprehensive migration plan, custom Shopify theme development, and extensive UX optimization to ensure a seamless transition and enhanced user experience.
Result
Complex WordPress
Legacy platform with limited scalability.
Seamless Shopify
New platform for growth and ease of use.
Result
Global Reach
Expanded into 5 new countries.
Localized Experience
Tailored content for each region.
Strategic Upgrade for Long-Term Growth
The migration was not just a technical switch but a strategic upgrade, positioning Engelbert 1920 for sustained growth in the competitive luxury market.
Preserving Brand Identity
Despite the platform change, Engelbert 1920's unique brand identity and premium aesthetics were carefully preserved, ensuring continuity and customer loyalty.
Future-Proofed E-commerce
The new platform provides a flexible backend and scalable architecture, ready to support Engelbert 1920's ambitious international expansion plans and evolving market demands.
Our Approach
Balancing Heritage and Innovation
We treated the migration as both a technical and strategic upgrade. The focus was on preserving the brand’s premium visual identity while creating a scalable Shopify architecture.
Olena Shevchenko
Brand Strategist
Key Focus Areas:
- Preserving premium visual identity
- Improving UX and navigation
- Creating scalable Shopify architecture
Outcome:
Every decision balanced luxury aesthetics with e-commerce performance.
What We Did
Comprehensive Migration & Optimization
Our detailed plan covered every aspect, from technical migration to content preservation and UX optimization, ensuring a seamless transition and improved functionality.
Andriy Kostenko
SEO Specialist
Key Actions:
- Migrated WordPress to Shopify
- Rebuilt page structure for UX
- Optimized product pages
Results:
- Preserved SEO-critical content
- Improved site performance
- Flexible Shopify backend
Outcome
A Foundation for Future Success
Engelbert 1920 now operates on a Shopify platform that maintains a premium brand experience, is easier to manage and scale, and supports international e-commerce growth.
Dmytro Korobkin
E-commerce Consultant
Key Benefits:
- Maintains premium brand experience
- Easier management and scalability
- Supports international growth
Future Impact:
The migration positioned the brand for long-term digital growth.
Let's shape your digital future together – start now!
Share some details below – we'll get back to you with tailored ideas and a precise quote.
hello@thankik.com
To plan your project as effectively as possible, we will ask you about your budget in advance. Our experienced team knows which ideas can be implemented within which budget. This allows us to immediately assess whether your ideas are realistically feasible and to suggest suitable alternatives or optimizations during the initial consultation.