Thankik/Work/Le Boutique Royal
Le Boutique Royal
A Shopify redesign and Wix migration for a Miami floral brand, combining luxury art direction, delivery-led buying flows, and a scalable ecommerce foundation.
C1The brief
What the store had to do.
Le Boutique Royal needed to move its Miami floral business from Wix to Shopify while keeping the luxury character of the brand. The buying journey had to connect occasions and collections with product personalization, delivery selection, and checkout. The brief combined a platform migration with a redesign: transferring the existing content and products was only one part of making the new store useful.
Decision 1
Let the occasion lead discovery
The presentation connects collections and occasions to product selection. Refined typography, large floral imagery, and structured collection pages keep the brand's visual identity present while customers explore the range.
Decision 2
Bring delivery into the purchase decision
The Shopify scope included delivery date and time selection, same-day delivery logic, product options, box-color swatches, and card messages. These details make delivery and personalization part of choosing the flowers, rather than a separate conversation after the order.
Decision 3
Carry useful content into Shopify
The migration work covered existing products and content, SEO content transfer, redirects, and preserving important URLs where possible. The project also included responsive layouts, reviews, loyalty features, and multilingual content.
Hover to scrollC2Delivered
The delivered experience.
A Shopify storefront that combines the brand's floral art direction with collection discovery, product personalization, and delivery-led ordering.
C3Next
More rebuilds.
Launch · Redesign · Migration
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